Post by account_disabled on Nov 1, 2023 1:25:13 GMT -5
Ad as more and more users use smartphones and tablets, website speed will become even more important. Content It has long been known that in the top positions of search results, Google tries to show websites with valuable content that responds to the needs and problems of users. In 2018, this trend will become even more pronounced, and the ranking will be dominated by advisory and professional websites. Well-optimized, comprehensive and content-rich websites will rank faster and easier than content-poor websites.
Moreover, Google is becoming smarter and more effective at distinguishing content that is valuable to the user from spam. Mobile For months, Google has been conducting advanced tests of the mobile first mechanism, the assumption photo editor of which is that when creating rankings, the search engine will be based on data obtained from the mobile website, not the desktop one, as is the case now. Although it is expected that this mechanism will be implemented in the official version of the search engine this year.
Google has not confirmed this information. Nevertheless, it is worth preparing for changes now and creating a good mobile version of your website. Pages that are not optimized for mobile devices will increasingly fall lower in search results. Structured data Google experiments in various ways with the appearance and functionality of the page displaying search results. In 2018, this trend will intensify even more, and the results will be expanded with new options, following the recently implemented direct suggestions, lists of similar products and the ability to book services without leaving the Google website.
Moreover, Google is becoming smarter and more effective at distinguishing content that is valuable to the user from spam. Mobile For months, Google has been conducting advanced tests of the mobile first mechanism, the assumption photo editor of which is that when creating rankings, the search engine will be based on data obtained from the mobile website, not the desktop one, as is the case now. Although it is expected that this mechanism will be implemented in the official version of the search engine this year.
Google has not confirmed this information. Nevertheless, it is worth preparing for changes now and creating a good mobile version of your website. Pages that are not optimized for mobile devices will increasingly fall lower in search results. Structured data Google experiments in various ways with the appearance and functionality of the page displaying search results. In 2018, this trend will intensify even more, and the results will be expanded with new options, following the recently implemented direct suggestions, lists of similar products and the ability to book services without leaving the Google website.